THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
The rapid penetration of the Internet and the prevalence of various social media facilitated by new technologies provide new opportunities for how marketing techniques are developed and refined. The creation of viral marketing has been driven by technological innovations and cultural changes. Responding to marketing trends and catering to consumers‘ psychological demands and behavioral changes, viral marketing represents the latest online customer-centric marketing (Shukla, 2010). the main objective of the study is centered on the impact of viral marketing on brand preference of hero larger beer. The study adopted the survey research design and randomly enrolled participants in the study. A total of 80 responses were validated from the enrolled participants where all respondent are staff of Hero lager Beer, Enugu State.This study intends to illustrate the benefits and challenges of viral marketing. The effects and concerns with the adoption of viral marketing are reinforced by previous research and findings from marketer and consumer focus groups. This thesis will contribute to building a theoretical and empirical foundation for viral marketing research and professional practice.
Related Project Materials
MANAGEMENT ACCOUNTING TECHNIQUES IN MANUFACTURING FIRMS
ABSTRACT:- This project attempts to establish the vital role which management Accounting...
THE ROLE OF INFORMATION SYSTEMS IN HEALTHCARE MANAGEMENT
Abstract: This study aimed to explore the role of information systems in healthcare management within organizations. The objectives were to investi...
The impact of nutritional education programs on early childhood cognitive development in Nguru Local Government Area, Yobe State
Background of the Study
Nutritional education programs have emerged as a critical intervention for improv...
An Investigation of the Impact of Regulatory Policies on Environmental Performance in Nigerian Industries
Background of the Study
Regulatory policies play a crucial role in ensuring that industrial activities are conducted in an...
THE EFFECT OF SEX EDUCATION ON ADOLESCENT SEXUAL BEHAVIOR AMONG SECONDARY SCHOOL STUDENT
Abstract
The study investigated on the effect of sex education on adolescents’ sexual behaviour among senior seco...
An assessment of the effects of work-related stress on cardiac nurses in Jos University Teaching Hospital
Background of the Study
Nursing, particularly in high-pressure environments like cardiac care, is known to be one of the...
Enhancing University Data Security Using Two-Factor Authentication: A Case Study of Federal University, Dutsin-Ma (Dutsin-Ma LGA, Katsina State)
Background of the Study
With the rapid digitalization of educational systems, the security of sensitive data has become a c...
CONFLICT AND EMPOWERMENT IN SELECTED PROSE OF WOLE SOYINKA AND SEMBENE OUSMANE
Abstract
Political conflict and empowerment are crucial issues that have not been studied in a comparative manner in Wole Soyinka and Sem...
The Effect of Financial Innovation on the Competitiveness of Islamic Banks
Background of the Study
Financial innovation is a key driver of competitiveness in the banking sector, and Islamic banks a...
EVALUATION THE EFFECTIVENESS OF VECTORS CONTROL PROGRAM AT CENTRAL PRIMARY SCHOOL KAFIN MADAKI GANJUWA LOCAL GOVERNMENT AREA OF BAUCHI STATE
Background of the study
Vector-borne diseases are a significant public health concern globally,...
