THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
The rapid penetration of the Internet and the prevalence of various social media facilitated by new technologies provide new opportunities for how marketing techniques are developed and refined. The creation of viral marketing has been driven by technological innovations and cultural changes. Responding to marketing trends and catering to consumers‘ psychological demands and behavioral changes, viral marketing represents the latest online customer-centric marketing (Shukla, 2010). the main objective of the study is centered on the impact of viral marketing on brand preference of hero larger beer. The study adopted the survey research design and randomly enrolled participants in the study. A total of 80 responses were validated from the enrolled participants where all respondent are staff of Hero lager Beer, Enugu State.This study intends to illustrate the benefits and challenges of viral marketing. The effects and concerns with the adoption of viral marketing are reinforced by previous research and findings from marketer and consumer focus groups. This thesis will contribute to building a theoretical and empirical foundation for viral marketing research and professional practice.
Related Project Materials
AUTOMATED IRRIGATION AND MONITORING SYSTEM FOR A GREEN HOUSE
ABSTRACT
The aim of this project is to design and construct an automated irrigation and monitoring system for a greenhouse. In this proje...
MANAGING A COOPERATIVE SOCIETY AS SMALL BUSINESS VENTURE
ABSTRACT
Co-operative society was introduced into Nigeria in 1935.The objective include the pooling of...
GIRL-CHILD DISCRIMINATION IN HOMES AMONG SECONDARY SCHOOL STUDENTS IN IKENNE LOCAL GOVERNMENT AREA, NIGERIA
ABSTRACT
The World Health Organization states that globally, many girls are denied education, refused health care and exploited both sexu...
Challenges Of Low Cost Housing Delivery In Nigeria (A Case Study Of Imo State)
ABSTRACT
The world of building Industry is very wide and reaches which covers all areas like production, Building mainte...
STRATEGIES FOR RECRUITING AND RETAINING QUALIFIED VOCATIONAL EDUCATORS
Abstract: This study examines strategies for recruiting and retaining qualified vocational...
INNOVATIONS IN ASSESSING TEAMWORK SKILLS IN VOCATIONAL PROGRAMS
Abstract: Innovations in assessing teamwork skills in vocational programs are crucial for d...
CREDIT MANAGEMENT AND INCIDENCE OF BAD DEBTS IN NIGERIA COMMERCIAL BANKS
Abstract
This research work is on credit management and incidence of bad debts in Nigeria commercial ba...
PUBLIC RELATIONS AS A TOOL FOR INDUSTRIAL HARMONY (A CASE STUDY OF CONSTRUCTION INDUSTRY)
ABSTRACT
There has been a meaningful contribution by researchers on this subject; public Relations. So this project...
COMPARISON OF THE EFFECT OF A SINGLE ORAL DOSE OF CIMETIDINE AND PROPANTHELINE ON THE PHARMACOKINETIC OF PARACETAMOL IN HUMAN
ABSTRACT
Comparison of the effects of a single oral dose of cimetidine and propantheline on the pharmacokinetics of paracetamol were stud...
THE PREVALENCE OF MALARIA AMONG PREGNANT WOMEN ON ADDMISSION IN IMO STATE SPECIALIST HOSPITAL OWERRI
ABSTRACT
A study was made to determine the prevalence of malaria infection among pregnant women...
